To promote Jining City brand building, enhance brand value and effect, better implement brand strategy and promote innovation and development of enterprises, January 17, 2015, 2015 China (Jining) First Brand Economy Annual Meeting was held on St. International Conference Center. Leaderships, like, Li Yizhong, Standing Committee of the CPPCC National Committee, former minister of MIIT, the sixteenth and seventeenth member of the Central Committee, director of China's Industrial Enterprise Brand Competitiveness Evaluation Committee, Wang Zhiguo, economist and former vice chairman of China Federation of Industry, Wang Xin, deputy director of &nbsp;Shandong Economic and Information Commission , Chen Wei, chairman and party secretary of China Industry News, director of National Excellent Industrial Design Awards Committee, Zhong Hong, Jining Municipal Committee, vice-mayor Zhou Hong, Chen Ying, vice-chairman of Jining CPPCC, Zhou Guangquan, director of Jining Economic and Information Commission and Wang Youbing, vice director of Jining Economic and Information Commission attended the meeting. Shandong China Coal Industry&amp;Mining Supplies Group, as the council unit of Jining City Brand Building Promotion Association, was invited to the meeting. On behalf of the Group, Guan Chenghui, Office director attended the meeting.<br /> At the meeting, Mr.Zhou Hong, Jining Municipal Committee, vice-mayor delivered a speech. He expressed that, brand building, as a systematic project, needs to mobilize all social forces to participate. And it's a great honor for Jining City, one of the host cities of National Brand Economy Annual Meeting, to have the chance to discuss brand building with so many experts and scholars. There's no doubt that, this time the meeting would be helpful to further enhance the &nbsp;city's brand value and public influence, enhance brand awareness, boost economic restructuring and development through brand building and promote the upgrading of the city's enterprises core competitiveness. Subsequently, some other leaders, like, Mr, Li Yizhong, Mr.Wang Zhiguo, Mr.Lu Changquan respectively gave a keynote address about brand building.<br /> <p> Brand, for a company, is the most valuable asset and the core competitiveness. In recent years, Shandong China Coal attaches great importance to global independent brand construction and has registered"China Coal" trademark in 31 countries and regions.. What's more, the Group also obtained China Coal trademark rights in the 28 member states of EU, United Kingdom and Taiwan, which means that China Coal has established a good international brand in the world. And after exchanging experience with so many experts and scholars in the meeting, in the future, China Coal would do better in implementing global brand strategy! </p> <p style="text-align:center;"> <img src="/upfiles/news/image/20150119/20150119151651_6840.jpg" alt="" /> </p> <p style="text-align:center;"> <img src="/upfiles/news/image/20150119/20150119151707_6996.jpg" alt="" /> </p> <p style="text-align:center;"> <img src="/upfiles/news/image/20150119/20150119151721_8871.jpg" alt="" /> </p> <div> <br /> </div>