On November 21, China Coal Group made a prominent appearance on CCTV’s National Defense and Military Channel (CCTV-7). Through two themed segments—“Gathering Industrial Strength, Building Dreams Forward” and “Innovation-Driven, Embarking on a New Journey Together”—the Group showcased to a nationwide audience its remarkable achievements in industrial commitment and innovative development, as well as its sense of responsibility in the new era.
This appearance on a major national media platform marks an important milestone in the Group’s brand strategy upgrade, signifying a new elevation in China Coal Group’s brand influence and social reputation.
In the first segment, “Gathering Industrial Strength, Building Dreams Forward,” the promotional film highlights the Group’s solid journey rooted in the Qilu region and its dedication to contributing to the nation through industry. Starting from mining construction materials, the Group has steadily grown into a modern enterprise driven by coordinated development across multiple sectors, including intelligent equipment manufacturing, e-commerce, and software development. In the video, Chairman Qu Qing elaborates on the company’s people-oriented corporate culture: “We strive to create a home-like working environment where every employee feels a sense of belonging and accomplishment.” Adhering to the business philosophy of “establishing the enterprise with credibility and strengthening it with quality,” China Coal Group continues to empower the global mining industry with exceptional quality and professional expertise, connecting business opportunities around the world.
The second segment, “Innovation-Driven, Embarking on a New Journey Together,” focuses on the Group’s grand vision of driving industrial upgrades through technological innovation. The film vividly demonstrates the Group’s pursuit of excellence in intelligent equipment manufacturing, its cross-border advancements in e-commerce, and its efficient industrial ecosystem built upon software development and smart logistics. Chairman Qu Qing especially emphasizes the Group’s commitment to ultimate customer service: “We take full responsibility for our customers, ensuring they enjoy dedicated reception and rest spaces during their visits.” This fully reflects the Group’s unwavering determination to be customer-centric and to lead the future development of the industry.
The successful broadcast on CCTV not only represents high recognition of China Coal Group’s comprehensive strength and corporate image but also serves as a vivid demonstration of its commitment to high-quality development and active contribution to national strategies. It injects strong brand momentum into the Group’s progress during the 14th Five-Year Plan period and beyond.Looking ahead, China Coal Group will continue to uphold its industrial mission, shoulder the responsibilities of the era, and drive development through innovation. The Group will work hand in hand with partners from all sectors to jointly write a new chapter of high-quality development.
