On October 24, the 2025 Shandong Cross-Border E-Commerce Ecosystem Conference, themed 'Digital Empowerment and Industry Chain Upgrading,' was grandly held at the Yantai Bajiaowan International Exhibition Center. The event was jointly organized by the Shandong Provincial Department of Commerce and the Yantai Municipal Government. Li Zhenbo, General Manager of Information Technology at China Coal Group and General Manager of Zhongyun Group, attended the conference as a representative of the group and received the 'Key Cultivated Cross-Border E-Commerce Brand Enterprise in Shandong' award during the ceremony.

At the opening ceremony, Wang Hong, Deputy Director of the Shandong Provincial Department of Commerce, and Xie Pengfei, Deputy Mayor of Yantai, delivered speeches. The conference gathered many distinguished guests, including leaders from relevant government departments, experts and scholars in the cross-border e-commerce field, representatives from well-known enterprises, and industry association leaders, who collectively discussed the development trends and ecosystem building of cross-border e-commerce in the digital era. The award presentation recognized China Coal Group's proactive exploration, innovation, and significant achievements in the cross-border e-commerce sector, marking an important step in the group's brand internationalization and digital transformation. During the conference, attendees also engaged in in-depth discussions and exchanges on topics such as cross-border e-commerce development trends and platform operation strategies.

Being recognized as a 'Key Cultivated Cross-Border E-Commerce Brand Enterprise in Shandong' will inspire China Coal Group to further deepen its presence in the cross-border e-commerce sector. The group will take this opportunity to actively respond to the national and Shandong provincial calls for promoting new foreign trade models and business formats. By leveraging digital technologies to empower traditional industries, China Coal Group will continue to optimize its cross-border supply chain service system, strengthen its own brand development, and expand efforts in overseas markets. The group aims to enhance its brand's international influence and market competitiveness, contributing 'China Coal Power' to the prosperity of Shandong's and even the nation's cross-border e-commerce ecosystem and the upgrading of the industry chain.