The three-day 2025 China Guizhou International Energy Industry Expo and Trade Fair concluded successfully on May 20 at the Guiyang International Conference and Exhibition Center. As a leading enterprise in the domestic mining machinery and energy equipment sector, China Coal Group showcased multiple cutting-edge products. With innovative technological strength and efficient brand services, the group secured numerous sales orders both domestically and internationally, achieving a record-breaking total order value during the exhibition and returning triumphantly with fruitful results.
A Full-Category Product Matrix Draws Attention, Showcasing Robust Strength
At this exhibition, China Coal Group showcased dozens of key products covering the entire industry chain, including mining excavation, underground transportation, and safety protection, under the theme 'Smart Guizhou, Empowering the Future.' Featured core equipment included intelligent mining excavators, new energy electric forklifts, high-pressure single hydraulic supports, efficient mining trucks, fireproof and explosion-proof safety doors, and intelligent crawler drilling rigs, as well as innovative auxiliary equipment such as magnetic pulse vibrators, scraper conveyors, and belt conveyors. Among them, the new generation mining cleaning machine attracted many customers with its automated dredging capability and low energy consumption design; the intelligent magnetic pulse vibrator became a focus for overseas buyers due to its precise ash cleaning technology and long service life. At the exhibition site, the China Coal Group booth was bustling with visitors, with a steady stream of new and returning customers. The technical team and sales consultants provided professional explanations throughout, and orders were frequently signed on the spot.
Online And Offline Integration To Create New Global Marketing Scenarios
To expand brand influence, China Coal Group continues to adopt a dual-track approach of 'offline exhibition + online live streaming,' launching around-the-clock live broadcasts on platforms such as Douyin and Kuaishou. In the live streaming room, hosts use multiple camera angles to present a panoramic view of the booth, provide in-depth analysis of product performance, and interact with online audiences in real time, attracting over 100,000 viewers and more than 500,000 likes. Through live streaming, domestic and international customers who could not attend in person were able to 'participate virtually,' completing technical consultations and order negotiations online, further expanding the scope of cooperation. This innovative initiative not only enhanced brand exposure but also became a key driver for attracting offline customers and facilitating immediate transactions during the exhibition.
Double Growth In Domestic And International Orders, Deeply Cultivating The Global Energy Market
Relying on the international influence of the exhibition platform, China Coal Group has reached deep cooperation intentions with multiple energy companies from Southeast Asia, the Middle East, Africa, and other regions, and signed several equipment procurement agreements on-site. Domestically, leveraging its leading advantages in intelligent and green mining equipment, the group signed strategic supply contracts with several large energy groups, covering core categories such as mining machinery and safety protection equipment. The total contract amount signed during the exhibition period saw a significant year-on-year increase, further confirming China Coal Group's competitiveness and brand appeal in the global energy equipment market.
Li Zhenbo, General Manager of Informatization at China Coal Group and General Manager of Zhongyun Group, stated: 'The results of this exhibition far exceeded our expectations. It is not only a high recognition of our technological research and product quality but also highlights the strong demand for green and intelligent upgrades in the energy industry. In the future, we will continue to deepen industry-academia-research cooperation, accelerate the integration and application of new energy equipment and digital technology, and provide more efficient and safer mining solutions for global customers.'
As a benchmark enterprise in China's energy equipment manufacturing industry, China Coal Group has always driven development through innovation. The outstanding results achieved at this exhibition not only consolidate its leading position in the domestic market but also inject new momentum into expanding the global energy equipment market. Moving forward, the group will continue to uphold its corporate vision of 'Intelligent Manufacturing Empowerment, Serving the World,' contributing China Coal's strength to the high-quality development of the global energy industry.
