In recent years, consumer drones have been favored by more and more users, and the market development has gradually matured. With the continuous advancement of the industrial layout, what impact will the tightening regulatory policies have on the consumer drone industry and even the drone industry as a whole?

After rapid development in recent years, the drone industry chain has become increasingly perfect, the segmentation of the field has accelerated, and the scope of applications has continued to expand. The main reason why the drone industry can achieve leapfrog development is the popularity of the civilian market, and the popularity of consumer drones is the key. So why can consumer drones be sought after by users?

Born for entertainment

From the perspective of application fields, drones are mainly divided into military drones and civilian drones, while civilian drones are divided into industrial drones and consumer drones. Among them, industrial-grade UAVs have higher technical and quality requirements, and are mainly used in professional fields such as power inspection, agricultural plant protection, fire rescue, and geographic mapping, while consumer-grade UAVs pay more attention to cost-effectiveness and are smaller. It is mainly used in daily fields such as aerial photography, self-timer, sports, and leisure.

With the development of flight control technology, battery technology and camera technology, the aerial photography effect and flight efficiency of consumer drones are getting better and better; at the same time, the maturity of technology and the expansion of the market have made the cost of consumer drones constantly Falling prices are becoming more attractive. In addition, many drone manufacturers have also improved the experience of consumer drones by developing other auxiliary functions, such as adding beauty functions to cameras and upgrading autonomous drone follow-up functions.

At the same time, some experts believe that consumer drones in the future are expected to become another new smart terminal after smart phones. Indeed, through software and hardware upgrades, consumer drones have become even better at selfies and entertainment, which has won the favor of many users. The balance of price and performance is undoubtedly an important magic weapon to attract ordinary consumers. It is also because of the large-scale popularization of consumer drones that the prospect of becoming a smart terminal will be taken seriously.

From the current perspective, the positioning of consumer drones is still mainly for personal entertainment, and the trend of miniaturization and intelligence is becoming increasingly prominent. According to public data, the global consumer drone market is mainly concentrated in Europe and the United States, while Asia is becoming a new emerging growth point. Institutions in the industry predict that by 2020, China ’s consumer drone sales will exceed 4 million.

Accelerate the industrial layout

At present, not only the development of the drone market is positive, but the state's support for the drone industry is also increasing. Since 2017, the state has successively introduced important policies such as the "Guidelines for the Construction of Standard Systems for Unmanned Aircraft Systems" and "Guiding Opinions on Promoting and Regulating the Development of Civilian UAV Manufacturing Industry", to accelerate the construction of UAV standards and regulations, and promote Sustainable development of the civil drone industry.

In the context of accelerated releases from markets and policies, capital markets and companies in the industry are increasingly enthusiastic about the development of the drone industry. Although the consumer drone industry market has gradually entered the Red Sea and the brand concentration has continued to increase, from the perspective of industrial layout, the performance across the country has been quite positive. In particular, Guangdong Province, an important cluster base for the domestic drone industry, has clearly stated in the aviation industry development plan that key industries such as drones must be laid out.

The continuation of the drone industry layout boom not only reflects the attractiveness of the huge consumer drone market, but also heralds the rise of the industrial drone market. With DJI almost “unifying the country”, the reshuffle of the consumer drone industry is nearing its end. Except for some low-end markets that are still mixed, the basic structure of the mid-to-high-end market has been determined. However, with the strengthening of domestic drone supervision, the consumer drone market has ushered in new challenges.

What is the impact of strengthening supervision?

As we all know, since 2017, China ’s drone supervision has increased sharply, especially the management of small drones is becoming stricter, and most of the small drones are consumer drones. A series of regulatory policies have been promulgated, including the Regulations on the Administration of Real-name Registration of Civilian Unmanned Aircraft, the Announcement on the Announcement of the Scope of Protection of Civil Airport Obstacles, and the Administrative Measures for Civilian Unmanned Aircraft to Operate Operating Flight Activities It reflects the firm attitude of the competent national authority.

The increased supervision of drones is not a sudden whim, but a factual basis. In 2017, there have been multiple incidents of drone blackouts and air traffic jams in China, especially at multiple airports in the southwest region. Suspected malicious air traffic jams have not only stimulated social anger, but also strengthened management's efforts to accelerate and improve regulatory measures. Determination.

Under the situation of increasingly strict management measures and the rapid spread of law enforcement storms, China's drone market, especially the consumer-grade drone market, has been affected a lot. Industry experts have said that although the government continues to strengthen drone supervision, it is not conducive to the short-term growth of the consumer-grade drone market, but in the long run, a sound regulatory system and increasingly standardized production and sales processes, The sustainable development of the drone market is advantageous.

At present, industries, enterprises and users should support the construction of a national regulatory system and contribute to the creation of a safe and orderly drone environment and market environment. While the government is enacting relevant regulations, it must also prevent a one-size-fits-all situation and effectively maintain the development needs of consumer-grade drones and the overall drone industry.