Recently, the national brand of industrial enterprises in 2015 Ministry officially announced list of pilot enterprises. Shandong China Coal Group with a strong independent brands successfully was appeared.

According to the Ministry of national requirements, selected the enterprise must be in the region and the industry who has strong influence, with independent brand, and has a certain brand management foundation, at the same time it can achieve good faith legal management, constantly keep stable product quality, and has set up quality environmental safety comprehensive standard management system and effective operation.

Brand effect is the most valuable asset of an enterprise, and also the core competitiveness of enterprises. In recent years, Shandong China Coal Group attached great importance to the global brand building, registered the "China Coal" logo in 32 countries and regions, and well established a China Coal international brands. Selected to the Ministry of 2015 Industrial Brand Development Pilot Enterprises, is a great recognition of China Coal brand building. They believed our Group would do better in the future in enterprise brand globalization strategy!