First, we must pay attention to the major orientation of the transformation of coal enterprises. In the new era, the main sign of the transformation of coal enterprises into the market is the “two-business” strategy. From the simple coal producers in the past to the "two businesses", it is the general trend of the transformation and development of energy companies. For example, the former Shenhua Group “created a world clean energy supplier and clean energy technology solution provider”; China Coal Group’s “two businesses and one low”, among which “two businesses” are clean energy service providers and technical solution providers.

Second, we must pay attention to the large pattern of changes in coal supply and demand. The supply and demand pattern of China's coal will change from the past to the block, and the important role and strategic position of the coal-producing area in the west will gradually become prominent. The production capacity of Shandong, Hebei, Henan, Anhui, etc. in the central and eastern coal producing provinces has decreased in recent years, and the gap between coal demand and local coal supply is increasing. In the future, Shanxi, Shaanxi and Inner Mongolia will become the main suppliers of coal sources in China. At present, the block supply and demand pattern has basically taken shape and is constantly improving.

Third, we must pay attention to the major changes in the adjustment of transportation policies. In terms of adjustment of transportation policies, the implementation of the “transfer of iron” policy is being promoted, the volume of road transportation is reduced, and the volume of railway transportation is increased.

At the same time, road freight vehicle management will continue to deepen. At present, China vigorously promotes the standardization of freight vehicles, speeds up the upgrading and elimination of old vehicles, implements vehicle emission detection and compulsory maintenance systems, and actively eliminates the emission standards of the national third and below in key areas such as Beijing-Tianjin-Hebei and surrounding areas and the Plains Plain. Heavy-duty diesel trucks reduce the pollution of diesel truck stocks; vigorously promote the use of clean energy vehicles and new energy vehicles.

In the past, road rushing was common in medium and short-haul transportation. Now, the policy protection and support given to railway transportation means that the future market competition of coal enterprises will change from controlling resources to controlling market space and transportation trunk roads. If there is no market layout arrangement and control over transportation channels, it will be difficult. Get further development.

Fourth, we must pay attention to the big advantages of market product competition. In terms of market product competition, future users need not only the quantity of coal products, but also the quality and cleanliness of the products. We are soberly aware that coal enterprises are resource-based enterprises. If there is no resource for sustainable development, it will be an empty talk. Technical equipment and production technology will only play an important supporting role. However, under the same conditions, the technology is well equipped, the technology is advanced, the natural production efficiency is high, and the product cost is low, which can better meet the needs of users. Therefore, enterprises should first explore the individuality advantages of coal varieties, and on this basis, improve the production technology level and build a coal green brand, thereby improving the competitiveness of products in the market.

In summary, the transformation of coal enterprises into “two businesses”, the block of supply and demand, the “transfer of transportation” and the competitiveness of market products are not only the background of China’s coal marketing, but also the future development of China’s coal. The four major trends will provide a reference for coal companies in developing marketing strategies.