October 21, 2014, leaderships of Jining University, such as Zhu Songtao, the deputy dean, Zhu Guilin, the director of Development&Planning Department, Cheng Jie, head of Physics and Information Engineering Department, Qi Huili, head of Economic Management Department, and Xue Qingwen, head of Computer Science Department visited Shandong China Coal Industry&Mining Supplies Group to have a negotiation on school-enterprise cooperation and the establishment of a close long-term strategic partnership. Group leaders, like, Qu Qing, the chairman, Han Yong, the deputy general manager, Li Zhenbo, Fan Peigong, Sun Shijun, Li Zhaopeng, the vice-president, and Guan Chenghui, the office director warmly received the inspection group.
During their visit in Shandong China Coal, the leaders first visited the Group Machinery Company, E-commerce Company, the International Trade E-commerce Company, the Network&Information Company, the Software&Technology Company and had a detailed understanding of the achievements we have made on e-commerce, international trade and enterprise information construction. And for a more detailed understanding of the development process and future plans of China Coal, the inspection group, accompanied with China Coal leaders, watched TV special promo together. Later, China Coal and Jining University, the both parties held a forum on school-enterprise cooperation.
At the meeting, Jining University leaders first highly praised the outstanding achievements China Coal has made through e-commerce, a new business model.  School leaders showed that, in the aspect of e-commerce, international trade and informatization construction, Shandong China Coal walks in the forefront of the city. They hoped that China Coal, in the future, would be able to provide more employment opportunities for local graduates so as to better achieve the two-way interaction of college graduates and business professionals.

As a leading e-commerce enterprise of southwest, Shandong China Coal has always put talent strategy strategy in the first place, and actively carry out school-enterprise cooperation to attract talents from universities. At present, she has reached school-enterprise cooperation agreement with many colleges, such as Shandong Career Development College, Nanshan College, Jining Vocational&Technical College and  and provided more than 1,000 jobs for graduates, which truly achieved a win of three parts, individuals, schools and enterprises.