On the afternoon of November 11, Qin yewei, Secretary-General of Jining City Brand Construction Promotion Association, Chen Guomin, the Expert Committee of the Municipal Brand Construction Promotion Association and the Vice President of the School of Business of Shandong Polytechnic College,Deputy Secretary-General of the Municipal Brand Construction Promotion Association and Wang Zhenhua, Director of Shantui Brand Department,Zhou Changqing, deputy secretary-general of the Municipal Brand Construction Promotion Association, and other leaders of the Jining TV Station Business Travel Center visited the China Coal Group, Zhongqing Group Chairman Qu Qing, General Manager Han Yong, Executive Deputy General Manager Li Zhenbo, Deputy Secretary of the Party Committee Guan Chenghui and other leaders accompanied the reception.
The visiting leaders visited the China Coal Group's intelligent manufacturing results exhibition hall, intelligent equipment exhibition hall, drone research and development center, software technology company, e-commerce company, cross-border e-commerce company, etc.During the visit, General Manager Li gave a detailed introduction on the overall development of China Coal Group in recent years, and highlighted the positive exploration of the Group's brand building, and won the full recognition of the leaders of the Municipal Brand Construction Promotion Association.
Brand effect is the most valuable asset of an enterprise and the core competitiveness of an enterprise. In recent years, China Coal Group has attached great importance to the construction of its own independent brands. It has registered “China Coal” trademarks in 37 countries and regions including the European Union, the United States and Russia, and has obtained 28 EU member states and the United Kingdom, Taiwan, Macau and Singapore. The China Coal trademark use right has started the China Coal brand in the international market.The Group has been selected into the Industrial Brand Cultivation Pilot Enterprise of the Ministry of Industry and Information Technology, the famous trademark enterprise of Shandong Province, and the “Ten Thousand-Thousand” brand cultivation key cultivation enterprise of Jining City. It has been at the forefront of the city and even the whole province in terms of corporate brand building.
At the symposium, Secretary-General Qin gave high praise to the achievements of our group in corporate brand building. He pointed out that the brand is a concentrated expression of high quality, high credibility, high market share and high economic benefits. The most important intangible assets. China Coal Group has already achieved fruitful results in corporate brand building. It is the benchmark enterprise for corporate brand building in the city. The next step is to strengthen the in-depth cooperation between the two sides in brand building and promotion, and jointly promote the city's brand building work to a new level!
Qu Chairman of the Board said that he would like to thank the leaders of the Municipal Brand Construction Promotion Association for their full recognition of the effectiveness of China Coal Group's brand building. China Coal Group, as a pilot enterprise for the industrial brand cultivation of the Ministry of Industry and Information Technology, and a key enterprise for the cultivation of “Ten Hundred Thousand” brand in Jining City, is willing to be active. Strengthen cooperation with the Municipal Brand Construction Promotion Association, strengthen the brand-driven strategy, play a leading role in accelerating the transformation of corporate kinetic energy, improve the core competitiveness of enterprises through brand strategic economy, and promote enterprises to become bigger and stronger. Better contribute to the development of the city's brand economy!
