In order to continue the in-depth implementation of the “Ten Hundred Thousand” brand cultivation project, accelerate the conversion of old and new kinetic energy and achieve the high-end development of industrial brands, on the occasion of the Second Chinese Brand Day, the morning of May 8, the Fourth China (Jining) Brand The annual economic conference and brand exhibition “Ten Hundred Thousand” branding project was held at the Shengdu International Conference Center in Jining.   Shandong Province Economic and Information Technology Department Researcher Wang Yan, Vice Mayor of Jining Municipal People's Government Zhang Shengming and other leaders attended the meeting, Secretary of Party Committee of Jining City Commission of Letters and Letters Zhou Guangquan chaired the meeting. China Coal Group as a pilot enterprise for the industrial brand cultivation of the Ministry of Industry and Information Technology and a famous trademark enterprise in Shandong Province invited to attend the conference，Group Party Committee Deputy Secretary Guan Chenghui represented the group.

The theme of this conference is “Cultivate high-end brands to accelerate kinetic energy conversion”. At the meeting, Shandong Province Economic and Information Technology Department Researcher Wang Yan, Vice Mayor of Jining Municipal People's Government Zhang Shengming, respectively addressed the meeting. Mayor Zhang said that in recent years our city has attached great importance to the construction of brand economy, accelerated the conversion of enterprises' kinetic energy, and fostered the formation of a large number of brand-name products and brand enterprises. In the next step, it is hoped that the participating enterprises will conscientiously implement the decision-making and deployment of strengthening the brand building of the governments at the central, provincial, and municipal levels, exert greater efforts to implement the brand driving strategy, exert the leading role of the brand in accelerating the transition of the company's kinetic energy, and enhance the core of the company through the brand strategy economy. Competitiveness, to promote the business bigger and stronger.

Soon afterwards, the General Assembly held the awarding ceremony for the second batch of key training companies for the “Ten Hundred Thousand” brand-raising project in Jining City. China Coal Group was awarded the key cultivation enterprise for the “Ten Hundred Thousand” brand breeding project in Jining City. Group Party Committee Deputy Secretary Guan Chenghui of the Group, received the award on behalf of the Group. The General Assembly also held the unveiling ceremony for the Chief Brand Officer Coalition of Jining City and the unveiling ceremony of the Jining Brand Building Expert Committee.

Secretary Guan said that China Coal Group attaches great importance to the construction of its own brand, and has registered the “China Coal” trademark in 35 countries and regions including the European Union, the United States, and Russia, and has obtained 28 member states of the European Union and the United Kingdom, Taiwan, and Macau. Singapore's China Coal trademark right has been used in the international market. The Group has successively been selected as a pilot company for the industrial brand development of the Ministry of Industry and Information Technology, a board member of the Jining City Brand Building Promotion Association, and a key support enterprise for the “Ten Hundred Thousand” brand development in Jining City. This time, our group was selected as the key enterprise for fostering the “Ten Hundred Thousand” brand cultivation project in Jining City, which is a high recognition of the achievements of the China National Coal Group's global brand building. It is believed that under the key cultivation and support of the municipal party committee and municipal government and the Municipal Economic and Information Commission, China Coal Group will do a better job in the corporate brand globalization strategy in the future!