For creating a good atmosphere of brand building,developing brand econmy vigorously,promoting innovation and development of enterprises, May 17, 2016,China (Jining) Second Session of Brand Economy Annual Meeting and "Ten,hundred,thousand"Brand Cultivation Project Kick Off meeting was grandly held.Shandong China Coal Group, as the pilot enterprise of National MII Industrial Brands Cultivating Project and the council unit of Jining City Brand Building Promotion Association, was invited to the meeting. On behalf of the Group,vice general manager, Li Zhaopeng attended the meeting.
At the meeting,  Zhou Guangquan, director of Jining Economic and Information Commission pointed out,"enterprises not only to make the brand, but also to make quality brand,all companies should fully understand the importance of the implementation of the trademark brand strategy, and enhance the awareness of brand and opportunity.They must intensify their efforts to steadily push the trademark and brand strategy forward , upgrade their core competence through the economy of brand strategy for enlarging and strengthening their enterprise.Next,our city will further enhance the support to the brand-building and optimize the developing environment,in order to reply on brand building to boost the city's rpaid economic restructuring  and development".Subsequently,the meeting conveyed and learned "Jining Municipal ‘Ten,hundred,thousand'Brand Cultivation Project Implementation Plan" and held the project's launching ceremony.At last,the director of MII Industrial Brands Cultivating Office & Famous expert in enterprise intellectual property strategy,Huang Xiaodong deliverred a speech regarding to brand building and shared his experience in brand building. 

GM Li said,Brand, for a company, is the most valuable asset and the core competitiveness. In recent years, Shandong China Coal attaches great importance to global independent brand construction and has registered"China Coal" trademark in EU,US,Russia,UK,Taiwan,Indonisia,Iseral,Phillpines etc,total 35 countries and regions.Meantime the Group also obtained China Coal trademark rights in the 28 member states of EU, United Kingdom and Taiwan,Macao,Singapore, which means that China Coal has established a good international brand in the world.After exchanging experience with so many experts and scholars in the meeting,I gained so much.In future, China Coal would do better in implementing global brand strategy!